To promote means to further the progress of something – especially a cause, venture, or aim – support, or actively encourage. It also means to give publicity to a product, organization, or venture, so as to increase sales or public awareness.
You may well operate as though what you accomplish at your desk has little to do with promotion of your company’s product or service, or initiative. You may think, at least on the surface, that promotion has to do with marketing or sales, and little to do with you.
That is superficial understanding of what it means to promote. This term is often misunderstood, you don’t need to be in the sales or marketing departments to be a great promoter for your organization.
It’s important that you learn to add to your tool box the ability to promote well and with cognition. You can become an expert in the art of promotion, just by applying the simple tips we outline in this chapter of Who Took My Pen … Again? (we’ll give you one in the excerpt below).
Understand the Business
Become an ambassador for your company. Read your company’s marketing materials and learn how to share and advocate for your company with others. Read national news relating to your industry, and stay up on the headlines. Did your company open a new site? Receive a new patent? Go public on the stock market? You need to know about the headlines of your company in order to intelligently discuss your company and its objectives with the public.
As an executive assistant, you can greet newcomers, talk about what you and your company does … you take it upon yourself to be the super networker of positive, correct, and helpful information.
You take it upon yourself to share that information with people who could really benefit.
For example, if you worked at Caterpillar, you might think earth-moving products are far away from your desk in human resources or accounting. You might think to yourself, “Why does this matter to me? How would knowledge of the product help me add value every day to my executive?”
The answer is this: your understanding of the purpose, mission, and vision of your company will help guide and shape your knowledge and depth of understanding of your executive’s goals and purpose for his department. What objectives has he been tasked to complete? What or how is the product evolving? What problems does he face that he needs to address?