Beginning Your Job Search? Start By Building Your Brand

Maintaining and building your online persona is a part of the new job search. Building your personal brand is crucial to standing out from the crowd when job hunting. After all, Inc reports that every corporate job opening attracts an average of 250 resumes, but on average only four to six people will interview for the position. Here’s a look at some tips on how you can build your online presence and find the job that is right for you.

Building Your Brand:

Get Social

Social media is the engine that your job search will run on. Take the time to create a LinkedIn account if you haven’t already and fill out the details of your education and career goals. LinkedIn is a popular and powerful network for job searchers and employers, and with the right details you can increase traffic to your profile dramatically. Expanded Ramblings reports that simply adding a photo makes your profile 11 times more likely to be viewed, and listing your skills makes your profile 13 times more likely to be viewed. A fully fleshed out, professional social media profile gives employers a point of reference beyond your resume.

Share Carefully

Don’t stop there, though; get your Twitter and Facebook up to date so they represent the face that you want employers to see. You might not think that it matters what you post on other social media sites, but you’d be surprised. ZDNet reports that 56 percent of employers check potential employees’ social media sites. You don’t have to scrub your Facebook of your personal life, but you should be sure to check your Facebook’s privacy settings. Employers today have unprecedented access to your personal life in the form of social media, so be sure that you’re aware of how much of your personal information is publicly available.

Protect Your CV

New job seekers in the professional world can be overly enthusiastic with resume information. You don’t have to share why you left a previous employer, nor do you need to share your gender or age. If an employer asks for other private information such as your Social Security number, always ask why it is being asked for and be sure to make it clear that you are not comfortable with that. It also pays to have a service like LifeLock on your side when you enter into the job search, because there are always less than honest people out there looking to take advantage of young job-seekers. If a potential employer is asking for personal details or information that you aren’t comfortable with, let them know- one of the worst things that could happen to your job search would be a stolen identity.

Always be Networking

The key to building a personal brand that matters is to always be networking, both online and in the real world. Speak to people in the field you want to enter and get to know them, and also give them a chance to get to know you. Attend events and build social connections with other professionals, attend lectures and conventions, and become a familiar face among those who work in your desired industry. Connect with the people you meet on LinkedIn and engage with the content they share. When a job that is right for you appears, you want people to think of you.


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