By Anel Martin
You know that awkward moment in the interview when they ask you about your areas of excellence, or that moment you need to introduce yourself to someone new at a business networking event (and your response sounds a bit rehearsed) or you run into the CEO in the elevator and they want to know who you are and what you do at the company.
If you have ever felt vulnerable or embarrassed in these situations you need a Brand Story and Part Two of this series is just for you!
So what is a brand story? [Read more…]