Your executive needs to be in the forefront whether he or she owns a business, is a sales representative, director or CEO of a Fortune 500 Company.
By helping your executive maintain a competitive edge, you also contribute to building your partnership and creating synergy.
Here are a few ideas from my Star Achievement Series® on how to help your executive maintain a competitive edge:
Know Your Industry
- Know your competition. Learn how competing firms differ from your company and if they offer the same products or services.
- Know as much about your company as possible. You should be able to answer questions about products and services or at least know the appropriate person for referrals.
- Stay current on news and changes within your industry. You can do this by reading newspapers, magazines, and trade publications.
- Send links to articles that may be of interest to your executive.
Be A Professional Agent Of Your Company
- Create good feeling with everyone.
- Express a friendly attitude in all business dealings.
- Resist the temptation to gossip or complain.
- Be a source of events and news.
With the constant flow of information in and out of the office, a leader must move on to the next project without a backward glance. You can support your leader by carrying out an effective, timely follow-up system.
- Monitor projects from beginning to end.
- Keep accurate records and files; tracks times for follow-up
- Give your leader a status update on follow-up items. Don’t wait until you’re asked.
- Look into software that can help track projects and monitor to-do items.
What are some ways you help your executive maintain a competitive advantage?
Photo courtesy of FreeDigitalPhotos.net.