Personal branding is a topic I’m personally passionate about, and one that’s very relevant in today’s business world—especially for assistants. Your role requires a certain professional presence after all. You need others to respect you and view you as a valuable contributor. Without the power of a positive personal brand, it’s much harder to get things done, influence others, and achieve success.
Many people wonder if it’s ever too late to change your personal brand. Here’s the good news: No, in my opinion, it’s never too late. However, (here’s the bad news) it’s a process that takes significant effort and time.
You see, branding is all about perceptions. Jeff Bezos, founder of Amazon, once said that your personal brand is “what people say about you when you’re not in the room.” In short, it’s about how others perceive you, which ultimately impacts how they treat you and the opportunities they afford you now and in the future.
We all know that perceptions can be inaccurate. People can see you one way when, in reality, you’re actually something entirely different. Once they have an idea in their mind, it’s hard to shake—but not impossible. [Read more…]