Whether you’re writing an email, an article, a report, or a proposal, never leave your readers wondering what you actually want.
Specifically, they shouldn’t have to wonder about these critical components of communicating:
- Why have you told them this information?
- What are they are supposed to do with it?
It’s easy (and lazy) to say, “Give clear instructions and point readers to their next action.” But here’s a more concrete method. [Read more…]