In wanting to cover many aspects of a topic, business writers sometimes throw down so many variables that readers have no way to gauge the importance of each. They feel weighed down trying! Look at these examples:
- The professor included and provided a methodology for continuing the effort.
- The state and local leaders developed and drafted numerous statutes.
- We need to appreciate and understand the factors affecting the time and place.
The “Pick One” Principle
You can lighten your readers’ load by applying the “pick one” principle. You’ll find it works for all kinds of writing—emails, reports, manuscripts, and more.
The “pick one” principle asks: “Which word better describes what you want to say—the word before or after the and?” Then pick the one that adds more emphasis to your meaning.[Read more…]