In honor of 35 years of inspiring administrative excellence, we are highlighting shining stars of the administrative profession: trailblazers who are excelling in their roles. This month’s Shining Star, Cindy McConnell, is Executive Assistant to the President & CEO of Shure, Inc. Cindy was previously featured in our article on The Power of One. Here’s her advice for other administrative professionals.
Q: Can you share the story of how you began your career as an executive assistant and what inspired you to pursue this path?
My journey as an Executive Assistant was not one I initially set out to pursue: it was a path that unfolded organically. When I joined Shure in 2001 as Office Coordinator, I could not have predicted the opportunities ahead. However, the leadership team recognized my potential and entrusted me with increasing levels of responsibility. Within two years, I was providing support to several C-suite executives, honing my skills in high-level administration.
In 2005, after a shift in executive leadership, my role transitioned, and I began to support a specific executive, Chris Schyvinck. This shift enabled me to cultivate a deeper partnership, gaining a comprehensive understanding of her vision, priorities, and leadership style. It was through this experience that I truly refined my expertise in executive support, ensuring more seamless alignment with the strategic objectives of the company.
Chris Schyvinck, CEO of Shure, Inc., and Cindy McConnell.
When Chris succeeded our former president and became Chief Executive, I was honored to be promoted as her Executive Assistant to the CEO—an incredible milestone that solidified my role as a strategic partner at the company. Reflecting on my career, I am deeply grateful for the trust and opportunities extended to me by Chris and the leadership team. The past two decades have been an immensely fulfilling journey, defined by collaboration, growth, and a steadfast commitment to excellence.
Q: What would you consider your biggest achievement as an executive assistant, and why does it stand out?
One of my most significant achievements as an Executive Assistant has been cultivating a strong, trusted strategic partnership with Chris. She often refers to me as her “right hand,” which is a testament to the confidence and trust she places in me to provide candid insights, operational foresight, and unwavering discretion. As a key confidant, I am entrusted with highly sensitive information and play an integral role in ensuring that executive priorities are seamlessly executed with a clear understanding of the broader business landscape.
A defining example of this partnership was my recommendation to establish a dedicated meeting series for all Company Officers—a forum designed not just for information-sharing but as a dynamic space where cross-functional leaders can align, collaborate, and drive key initiatives forward. Chris immediately recognized the value of this effort, and it has since become a cornerstone for executive alignment and decision-making.
Her willingness to embrace and act on my ideas reflects the strength of our working relationship and underscores the value she places on my role. Knowing that the support I provide enables her to remain focused on high-level strategy and leadership is incredibly fulfilling. Our partnership is built on trust, mutual respect, and a shared commitment to driving company success.
Q: What are the top three skills every successful executive assistant should master, and why?
The top three skills every successful executive assistant should master are:
- Discretion and Confidentiality – The most successful Executive Assistants must consistently demonstrate the highest levels of integrity and trustworthiness, ensuring that confidential information is protected and that executives feel confident in their discretion. The ability to handle confidential information with discretion is pivotal for maintaining trust, protecting the company, ensuring legal compliance, safeguarding reputations, and contributing to effective and smooth operations.
- Emotional Intelligence – Emotional intelligence is essential for Executive Assistants to effectively manage interpersonal relationships, resolve conflicts, and communicate clearly, fostering a positive and productive work environment. It also helps in self-regulation and adaptability, ensuring they perform efficiently under pressure and anticipate the needs of the executives they support and their teams.
- Vision and Strategic Thinking – Vision and strategic thinking are important for Executive Assistants because these skills enable them to align their work with the long-term goals and objectives of the executive they support and the business. By understanding the bigger picture, they can prioritize tasks effectively, anticipate needs, and contribute to strategic planning, ultimately supporting executives in making informed decisions and driving organizational success.
Q: Are there any tools, apps, or technologies that you rely on daily to stay efficient and organized?
While some may assume that advancements in AI could diminish the role of the Executive Assistant, I have found the opposite to be true. The recent implementation of Microsoft Copilot has been a game-changer, enhancing both efficiency and effectiveness in my role.
This technology enables me to quickly locate documents and emails, summarize lengthy threads, draft communications, and transcribe Q&A from live Town Hall meetings. Additionally, I leverage it to create meeting agendas, capture real-time notes, generate action items, and analyze scheduling patterns to optimize calendar management. By automating these tasks, I can redirect my focus toward high-impact strategic initiatives, ensuring that my support drives meaningful business outcomes.
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Q: How do you keep your skills sharp and stay updated with new tools or trends in your field?
I am committed to continuous learning, and I actively seek professional development opportunities to stay at the forefront of my field. I regularly participate in workshops and webinars designed for administrative professionals, ensuring I remain informed about best practices and emerging trends. Additionally, I engage with online forums and peer networks to exchange insights and learn from others’ experiences.
At Shure, I collaborate closely with our IT team, who not only introduce innovative tools but also provide hands-on training to ensure smooth adoption. Their support enables me to integrate new technologies effectively, enhancing both my efficiency and strategic impact.
By staying proactive in my development, I can continue to provide high-level executive support in an ever-evolving business landscape.
Q: What has been the most challenging situation you’ve faced in your career, and how did you navigate through it?
Reflecting on my career, one of the most challenging transitions in my career was stepping into the role of Executive Assistant to the CEO. This shift required me to expand my perspective from a divisional focus to a company-wide global view, demanding a deeper level of strategic thinking and adaptability. The learning curve was steep, and I quickly realized that success in this role meant embracing discomfort, staying curious, and continuously refining my approach.
To navigate this challenge, I prioritized transparency and a willingness to learn. When I encountered unfamiliar concepts or situations, I asked questions without hesitation, recognizing that gaining clarity was essential to growth. This openness not only built trust with those around me but also fostered stronger collaboration. Over time, this approach enabled me to evolve into a more strategic, big-picture partner, ensuring that my support contributed meaningfully to the company’s broader vision and objectives.
Q: How do you maintain resilience and focus during high-pressure situations or when unexpected issues arise?
During high-pressure situations or unexpected challenges, I maintain resilience and focus by first taking a moment to pause and center myself. This brief reset lets me approach the situation with a clear and level-headed mindset. I believe it’s essential to project confidence and professionalism—often with a reassuring smile—because maintaining a composed demeanor helps set the tone for those around me.
By staying calm and solution-oriented, I can effectively assess the situation, prioritize next steps, and guide the team through any obstacles. This approach not only fosters trust but also ensures that we navigate challenges with efficiency, collaboration, and a positive outlook.
Q: What strategies have you used to build a strong, trusting partnership with your executive?
Building a strong, trusting partnership with Chris has been rooted in open, honest communication and unwavering reliability. Consistently following through on commitments, understanding her work style, and proactively addressing challenges have all been key to establishing trust and demonstrating my adaptability. Active listening has also played a crucial role, so I can anticipate her needs and align my support with her priorities.
Early in our working relationship, I made an oversight by forgetting to cancel travel plans for a team member who was no longer attending a trip. I took full responsibility for the mistake, acknowledged the impact, and assured Chris it would not happen again. While a difficult moment, it ultimately strengthened our relationship by demonstrating my integrity and accountability—qualities that have been fundamental to our relationship over the years.
Maintaining professionalism, confidentiality, and a positive rapport have further reinforced our trust, enabling a highly productive and collaborative partnership that supports both Chris and our global company.
Q: What are your best practices for managing communication between your executive and their stakeholders, both internal and external?
My role is to safeguard Chris’ time, reinforce her voice, and ensure that all communications align with her strategic goals. Clear, thoughtful, and well-managed communication is a top priority. This begins with a deep understanding of Chris’ communication style, priorities, and key relationships.
I serve as both a gatekeeper and a bridge, ensuring that the right messages reach the right people at the right time. I prioritize professionalism, responsiveness, and discretion in every interaction, carefully managing communication flows to support efficiency and alignment. By maintaining clarity and consistency, I help strengthen relationships with both internal and external stakeholders while enabling Chris to remain focused on high-level strategic initiatives.
Q: How do you prioritize your tasks when everything seems urgent and important?
I prioritize by staying closely aligned with Chris’ top priorities—what’s most critical to her and the business. Understanding her strategic focus, key relationships, and upcoming decisions enables me to quickly assess what truly requires immediate attention versus what can be addressed later.
When everything feels urgent, I take a step back and evaluate requests through the lens of her goals and where her time is best spent. As her trusted strategic partner, I have the confidence to make informed decisions, protect her focus, and ensure that the most important matters rise to the top. This approach lets me manage competing demands effectively while keeping Chris focused on high-impact initiatives.
Q: How do you balance the demands of your role while maintaining your own well-being and avoiding burnout?
I’ll admit that, at times, I have put my own well-being on the back burner to meet the demands of my role—something that naturally comes with supporting an active CEO in a fast-paced environment. However, I’ve developed a strong sense of self-awareness and can recognize when I’m approaching burnout.
When I notice those signs, I make it a priority to step away and reset. Scheduling intentional time outside the office give me time to recharge and regain perspective. I find that spending time in the Northwoods, fishing, and immersing myself in nature provides the clarity and balance I need. It’s not just about rest—it’s about returning with the energy, focus, and perspective necessary to continue operating at a high level and being the steady, reliable partner that Chris needs.
Q: How do you approach conflict resolution, either with your executive or with colleagues, in a way that preserves relationships and achieves results?
At Shure, our Core Values—particularly “Respect” and being “Ethical, Honest, and Fair”—serve as the foundation for my approach to conflict resolution. I approach conflicts with honesty, openness, and empathy, aiming to understand all perspectives while ensuring that respect is maintained throughout the process.
For example, in a recent disagreement over project deadlines, I facilitated a meeting where all parties could openly discuss their concerns. By actively listening and identifying common ground, we were able to develop a mutually agreeable timeline. My approach involves identifying the core issue, gathering relevant information, and planning constructive conversations to reach a resolution.
I also emphasize focusing on interests rather than positions and apply emotional intelligence to navigate these discussions effectively. This approach helps preserve relationships, build trust, and ensure alignment—all essential elements for fostering strong collaboration and effective communication in my role.
Q: What resources—books, courses, or mentors, have had the greatest impact on your career development?
One of the most influential resources in my career has been Joan Burge and the Office Dynamics training programs. When I first attended her sessions, I was still growing my confidence and understanding the true impact an Executive Assistant can have. Through years of trainings and conferences, Joan helped me shift my mindset and fully recognize the strategic value I bring to my role.
A particularly transformative moment was her training on the importance of building a true strategic partnership with an executive—an insight I embraced and implemented immediately upon returning to work. That perspective has been instrumental in shaping the way I support Chris and contribute to Shure.
Joan Burge, CEO of Office Dynamics, and Cindy McConnell.
Joan’s monthly webinars continue to provide valuable insights on a wide range of topics, and her Monday Motivator email serves as a powerful reminder to start each week with focus and intention. Her teachings have not only equipped me with practical tools but have also instilled in me the executive presence and confidence I need to excel in a high-level support role. I am deeply grateful for her influence on both my professional development and personal growth.
(I know it may sound like flattery, but I genuinely mean every word. The impact Joan has had on my professional growth is something I deeply value. In fact, Chris has shared with both Joan and me that she’s seen a significant transformation in my confidence and capabilities since I began working with Joan and participating in her programs. That kind of growth wouldn’t have been possible without the guidance, support, and insight I’ve gained through those experiences.)
Editor’s note: Thank you so much, Cindy! We’re honored to be part of your journey, and so proud of your success!
Q: What do you love most about being an executive assistant, and why does it resonate with you?
What I love most about being an Executive Assistant is the dynamic nature of the role. Every day brings new challenges and opportunities. I’m especially grateful to work alongside a CEO who empowers me to go beyond traditional Executive Assistant responsibilities and take on high-level projects. Her trust in my abilities inspires me to embrace new challenges with confidence and a solutions-oriented mindset.
I also have a deep passion for event planning. I thrive on creating unique, meaningful experiences, rather than following a one-size-fits-all approach. The opportunity to blend creativity with strategic execution excites me, especially when I see the lasting impact these events have on the company and our Associates.
For example, when planning our 100th Anniversary celebrations, I incorporated elements that honored our Company’s rich legacy while engaging Associates through innovative activities designed to provide a sense of connection and pride. Witnessing the positive reactions, increased morale, and strengthened sense of community reaffirmed the power of well-executed events in shaping corporate culture.
The combination of strategic partnership, problem-solving, and creative execution is what makes this role so fulfilling. Knowing that my work directly contributes to my executive’s success and Associate engagement is incredibly rewarding.
Q: What do you think will be the most important skill or mindset for future administrative professionals to cultivate?
The most critical skills and mindsets for future Executive Assistants will be adaptability, proactive problem-solving, and digital fluency. As the workplace continues to evolve at an accelerated pace, Executive Assistants must be able to anticipate needs, adjust seamlessly to shifting priorities, and approach challenges with forward-thinking, strategic solutions.
Adaptability is key to thriving in an environment where change is constant. Whether it’s pivoting between urgent tasks, integrating new technologies, or transitioning to hybrid work models, Executive Assistants who embrace change with agility will be invaluable assets to their executives and to their companies.
Proactive problem-solving is another essential skill. Executive Assistants must anticipate challenges before they arise, develop contingency plans, and implement solutions that boost efficiency. For example, identifying communication bottlenecks and proactively introducing streamlined processes can significantly improve information flow and decision-making.
Digital fluency is no longer optional—it’s a necessity. Mastering project management platforms, collaboration tools, and data-driven applications enables Executive Assistants to optimize workflows and provide insightful, tech-driven support. Embracing AI-powered tools for scheduling, automation, and data analysis will further enhance productivity, allowing Executive Assistants to focus on high-impact strategic initiatives.
By cultivating these skills, future administrative professionals will position themselves as indispensable strategic partners—driving efficiency, innovation, and organizational success.
Cindy McConnell, CEAP, CWCA
Executive Assistant to the Chairman, President, and CEO
Shure Incorporated
Cindy McConnell serves as the Executive Assistant to the Chief Executive Officer of Shure Incorporated, where she is regarded as a trusted strategic partner and confidant. Promoted to this pivotal role in 2016, Cindy plays an integral part in the executive leadership ecosystem, contributing not only to the daily cadence of operations, but also to the long-term planning, prioritization, and execution of company-wide strategic initiatives.
With more than two decades of administrative experience and a career at Shure that began in 2001, Cindy has held roles of increasing responsibility across Global Marketing and Sales, Operations, Information Technology, and Executive Administration. Her knowledge of the company’s internal structure, combined with impeccable judgment and a proactive approach, enable her to anticipate executive needs, streamline decision-making, and ensure focus on the highest-value activities.
Cindy is known for her unwavering commitment to confidentiality, particularly in her work supporting Shure’s Board of Directors. She is entrusted with highly sensitive matters and handles them with discretion and integrity, reinforcing her role as a key guardian of trust at the Company.
Cindy is also a leader and mentor within the Executive Administration team. She fosters a culture of collaboration, shares best practices, and encourages the team to drive continuous improvement in support services.
She oversees the planning and budgeting for a wide range of corporate events—from family activities and strategic Town Halls to high-level strategy meetings and global celebrations, including the successful orchestration of Shure’s 100th Anniversary events.
Cindy holds both World Class Assistant (2012) and Certified Executive Administrative Professional (2014) certifications.
Cindy’s is a steady, strategic presence behind the CEO at Shure, a champion of operational excellence, and a dedicated steward of the company’s culture and mission.
