The Secret to Smarter Meeting Planning Decisions
FREE
TRAILBLAZING
WEBINAR FOR
EXECUTIVE & ADMINISTRATIVE ASSISTANTS
with Melanie Grefsheim and Elle Edberg, TROOP
Meeting planning decisions can be hard. There’s no formula for choosing the right location, locking in the right dates, or finding a venue that works for everyone, and the stakes are too high to just wing it.
What looks like the obvious choice on paper isn’t always the best option once you factor in flight access, hotel availability, travel time, or cost.
In this session, you’ll learn how to:
Evaluate location and dates using travel patterns, demand, and cost considerations
Assess venues from price to availability and fit
Identify logistical risks before leadership discovers them
Turn meeting data into clear, strategic recommendations
Walk away knowing how to arrive at a recommendation you can actually stand behind.
this webinar is presented and sponsored by
TROOP Planner makes meeting and travel planning simple for today’s EAs and busy meeting planners. From choosing the best meeting destination and coordinating travel to managing budgets and tracking attendees, TROOP has everything in one place. By consolidating essential information for easy access, comparison, and sharing, TROOP enables planners to make confident decisions, stay on budget, and keep everything — and everyone — on track.
June 9, 2025 | 10:00 AM-10:45 AM PT
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Melanie Grefsheim
Director of Product Marketing, TROOP
Melanie Grefsheim is the Director of Product Marketing at TROOP, boasts over a decade of experience in product marketing and strategy. Her passion for storytelling and solving business challenges drives her to connect the dots effectively. At TROOP, Melanie is dedicated to enhancing meeting management solutions for Executive Assistants and meeting planners. Her extensive experience as a world traveler and former event tech professional uniquely positions her to drive innovative perspectives and solutions. Melanie’s favorite part of planning meetings is helping attendees prepare (including ground transportation options, pre-meeting communications, and understanding the agenda).
Connect with Melanie
Elle Edberg
Director of Growth, TROOP
Elle Edberg is the Director of Growth at TROOP, bringing over eight years of combined sales and recruiting leadership experience. She specializes in building scalable Go-To-Market systems, building teams, simplifying complex workflows, and helping teams deliver consistent, high-impact results. With a strong focus on supporting Executive Assistants and meeting planners, Elle has spoken at multiple EA-focused conferences and webinars, both virtual and in person. She is known for her clear, people-first approach and her ability to translate strategy into actionable steps that elevate how EAs plan and execute the best possible meetings, offsites and experiences.
Connect with Elle