Using figures of speech in our business writing makes it fun for us and entertaining for our readers. Truly my favorite figure of speech is the chiasmus (ky-AZ-mus). That’s when words in a sentence mirror each other.
Politicians have made them famous (e.g., Ask not what your country can do for you—ask what you can do for your country. – John F. Kennedy). Experts have made them accessible and even popular (e.g., Dr. Mardy Grothe’s book: Never Let a Fool Kiss You or a Kiss Fool You: Chiasmus and a World of Quotations That Say What They Mean and Mean What They Say). [Read more…]