Great assistants know
It’s COOL to be an administrative professional because you are privy to information that other employees are not or you may be given a heads up on an upcoming change before other employees are told.
When I think back to some of the executives I worked with as a strategic business partner, there were numerous occasions when they would share important information with me. That made me feel trustworthy and like a confidante. Often the information they shared was to help me be prepared for upcoming situations or events. It was great to be “in the know” so I could be proactive, take the initiative, and also not be caught off guard should another employee come and ask me questions about something they heard.