Communication Skills That Have Impact…Choose The Right Medium

In the 21st century, we have so many ways to communicate. Is each communication medium interchangeable? Should you use whichever one is fastest or most convenient for you?

Does it make any difference whether you IM or phone someone? And when should you use letter correspondence? When a handwritten is note most appropriate?

Does the reason or purpose or event make any difference? For example, a co-worker’s bereavement; a vendor’s terminal illness; someone’s adoption or job promotion; a billing inquiry; a credit request on your account; inquiring for information on a job posting; and so much more.

The only way to develop a sure confidence is to study the mediums of communication, the purpose and the relationships. So let’s get started!

E-mail, US Postal mail, instant messaging, texting, telephone, social media, voice mail or face-to-face . We need to know when to use technology and when the “ Human Moment” is critical. How do we determine that? We have to be a good decision-maker. Here are some questions to ask yourself during the decision-making process:

  • Could the message I’m delivering be misconstrued or misinterpreted in any way?
  • Could the information I’m communicating be taken as hurtful in any way?
  • Could I come across as being prejudiced or biased?
  • Is this bad news for the recipient?
  • Because the receiver can’t hear my tone in an e-mail, will she know I’m just joking?

How are your communication skills?

While we won’t always make the best choices, we can at least try to make better choices by considering the following.


Start with the end in mind by asking yourself these questions:

  • What is my purpose for communicating with this person?
  • What information am I sending?
  • What do I need from the other person?
  • What do I hope will happen as a result of communicating with this person?

Once you determine your goal in communicating, try to answer the following questions.

Are you

  • Trying to build rapport or gain trust?
  • Introducing yourself?
  • Relaying a message?
  • Expressing an idea or thought?
  • Informing co-workers of important news?
  • Providing data?
  • Disclosing confidential information?
  • Enlightening others to a new idea?


Then think about your relationship to the recipient.

  • How long have you known him/her?
  • Staff member?
  • Co-worker?
  • Vendor?
  • High-level executive?
  • Mentor?
  • Business associate?
  • Civic figure?

Select Media

  • E-mail
  • Voice mail
  • Face-to-face
  • Telephone
  • Instant messaging
  • Texting
  • Internal correspondence
  • US Mail Delivery
  • Other

Human Moments™: 

In his article for, Chuck Martin quoted a manager who described face-to-face communication this way: “We need to take vacations from our BlackBerries, computers and voice-mail and get out and talk to everyone in the organization. Nothing can replace open and honest face-to-face communication.” Think about that quote for a moment. Do you agree or disagree? Why?

Nothing will ever replace our regard for the respect and sensitivity of a well-placed face-to-face conversation. Nothing matches the significance of your smile, your genuineness, the sparkle of your eyes, the tone of your voice and how these in total affect the recipient’s perception of your message. Everyone likes to receive human moments … ensure you provide them to others often. Bonus, Human Moments are a great way to demonstrate and practice your face-to-face communication skills!

Joan Burge

Tweet: Nothing will ever replace our regard for the respect and sensitivity of a well-placed face-to-face conversation.


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